Design | Writing | Strategy

www.midwifeassist.org

 

After an incredibly successful pilot project in rural Afghanistan, International Midwife Assistance approached us just as they were establishing a sustainable impact in their second country partnership - Uganda. The organization had grown slowly over the course of a decade and was overdue to take a step back before moving forward. We partnered with the team to assess their communications landscape, overhaul their infrastructure, and provide beautiful design that would do justice to their reputable work.

We started with a preliminary assessment of the organization’s outreach strategies. The results of this analysis helped us solidify core messaging for the organization that would be both compelling and distinct. With the messaging solidified, we then provided an overhaul of their communications infrastructure, including designing a cohesive set of newsletter templates and a robust photo library. Our pilot partnership with International Midwife Assistance culminated with the design and production of their 2012 Annual Report and 2013 Annual Newsletter.